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From 0 to 60 in Three Months: Case Study of a Successful New Writer, Estelle...
This guest post will encourage and inspire authors who are thinking of taking the plunge into the heady world of self-publishing, providing helpful lessons from debut writer Estelle Wilkinson, author...
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How World Book Night Can Help Indie Authors Raise Their Profile
Need something to look forward to now that the London Book Fair has finished? Well, you won’t have to wait long, because on Tuesday 23rd April, it’s going to be World Book Night! What is World Book...
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How to Promote a Book that Defies Categorisation: with Guest Author Dan Holloway
Self-publishing offers the author the freedom to break industry rules, such as writing books that do not fit into an established genre. But with such freedom to innovate comes a greater marketing...
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How to Use Self-Publishing To Promote a Charity or Cause – with Guest Author...
One of the many benefits of self-publishing is the freedom to do what you damn well like with your book, without pressure from a publisher driven by considerations of what is profitable or palatable....
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How to Sell More Books: Diversify – with Guest Author Jessica Bell
One way to raise your profile as a writer is to diversify, especially if you are self-publishing your work or being published by a small independent press. As I’ve said in a previous post, the best way...
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How to Sell More Books: Seize Handselling Opportunities
It’s all too easy, in this age of internet bookselling, to focus only on your online sales figures, allowing allow handselling opportunities to pass you by. But if you look out for them, you’ll be...
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How to Sell More Books: Get Involved with Events
In Chapter 9 of Sell Your Books, I cover how to make the most of promotional events, dwelling mostly on book launches. But there are many other events that you can use to reach readers, from the...
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Does Book Marketing Begin at Home? How Author Relatives May Help You Promote...
With so much talk in the news lately about the rights and wrongs of parents helping their children get a step up on the career ladder, I wondered what difference it makes to an author to have a parent...
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How to Sell More Books by Creating Online Events
I’ve blogged before about how running author events can help you sell your books (and how attending other people’s events can give you ideas for your own), but this week I’m focusing on events based...
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How to Use Your Hobbies to Sell More Books: with Historical Re-enactor Paula...
When I discovered that historical novelist Paula Lofting is a keen historical re-enactor, I wondered whether she used her hobby to promote her book. I always say don’t just sell your book, sell the...
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How to Use National Events to Promote Your Books (for National Flash Fiction...
Coming up this Saturday is National Flash Fiction Day – which a year ago turned me into a fan of a genre I’m not sure I’d even heard of before. Since then, I’ve enjoyed reading several volumes and...
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How to Use Guest Posts to Sell More Books – A Practical Demonstration
I’ve blogged before about how guest blog posts can help you raise your visibility and so sell more of your books, whether you’re host or guest. I’m pleased to share with you now a practical example of...
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How To Sell More Books: Start A National Awareness Day – with flash fiction...
About a year ago, not long before my book promotion handbook Sell Your Books! went to press, I was bowled over by an audacious publicity ploy called National Flash Fiction Day (NFFD). Now, I’d never...
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Top Tips For Marketing YOUR Book
This blog about how to market your self-published book supplements Sell Your Books!, my book promotion handbook for indie authors, available worldwide in paperback and e-book. For a constant stream of...
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How to Use Crowd-funding to Make Your Book The Best It Can Be
Few self-published writers are so multi-talented that they can produce the best possible book without buying in expertise to fill the gaps in their own skills. Proofreading, copy-editing, cover design,...
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How to Boost Sales of a Series: Price the First One Low
Today’s book marketing tip is inspired by a message I’ve just had from my novelist friend Alison Morton. She’s cutting the price of her first book in the run-up to the launch of its sequel. Now, I’m...
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How to Sell More Books: Network! with Guest Author Chele Cooke
With social media now an established part of modern communications, self-published authors have at their disposal a huge armoury of networking weapons to raise the profile of themselves and their...
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How to Sell More Books: Arrange an Interview on Your Local Radio Station
Never underestimate the power of your local radio station to draw attention to your book and your work. Whenever I’ve appeared on local radio, I’ve always had great feedback from people who I hadn’t...
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How to Sell More Books: Hold More Meetings in Coffee Shops
With so much happening online, it’s all too easy to forget the marketing value of meeting fellow writers and potential readers face-to-face. Sharing a cup of coffee may not be very high tech, but it’s...
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How To Sell More Books: Develop A Great Author Platform
“Develop an author platform” is one of the first pieces of book marketing advice that just about every new writer will hear. When I first heard it, years ago, it put me in mind of someone standing on...
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